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How to Use Storify as a Social Curation Tool

Social curation is a somewhat newer trend in the social space. Tools like Storify allow users to crowd-source through public social postings — either during events, or on a daily basis — and allow you...

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Stop Trying to Be Oreo. The Shift from Real-Time Marketing to Predictive...

A lot of blog posts and professionals have said we’re in a “new era” of real-time marketing. The thing is, it’s never actually real-time. It takes a lot of strategic planning to put out your latest...

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33% of CEOs Worry They Are Out of Touch With Customers: Building a Better...

According to this new 2013 study from IBM, C-suite leaders say that in the next 3 – 5 years, 88% of all interactions with customers will happen digitally. Though 76% of CxOs want to know their...

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Google Introduces Google Media Tools for Reporters and Journalists

Google introduced another centralized tool resource, this one just for reporters and journalists. The new hub is called Google Media Tools. This hub is a resource where reporters can access and learn...

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Q&A With Ben & Jerry’s Digital Marketing Manager on Jelly

I’m sure you’ve heard of Jelly by now. It’s a new app from Twitter co-founder, Biz Stone, that allows you to ask visual questions so your Facebook and Twitter followers/friends can answer you. The...

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The Problems With Blogger Outreach + The Shift to Influencer Marketing

There are numerous problems with blogger outreach programs and reaching out to bloggers blindly to cover your brand or new campaign. Finding them on a blogger database often yields inaccurate data....

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5 Steps To B2B Marketing Success

Here are five simple steps to help you and your company achieve B2B marketing success: 1. Define: Strategic goals, objectives, strategies and tactics. Once you define your overall social media...

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B2B Social Media + Marketing Stats for 2014

While the B2B world has been somewhat slower to adapt to social and marketing practices, that is not the case anymore. B2B companies have learned that investing time and money in social media, blogging...

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Journalists: Performance and Compensation Models

How do we know we write good content? Based on the metrics and benchmarks we set for it. How can we continue to write good content? By looking at the metrics over time. With much debate recently around...

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Do You Hate Your News Release Workflow as Much as I Do?

Are you spending too much time getting out even the simplest news release? Are you wasting your time waiting for input or feedback, taking into account everyone’s remarks, making sure the legal...

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